Samsung SNOW-RAF Media Player

Artfully blends into any room | 2019 The Serif with QLED Technology

The Serif makes a bold centerpiece statement with its generous size, while its sleek design delivers an elegant viewing experience no matter where it's placed.

Iconic Design

The Serif's iconic I-shaped profile is sharper and more sophisticated than ever. It's the essence of emotional design that blends into any space.

100% Color Volume

Over a billion shades of brilliant color-powered by Quantum Dots¹-deliver our most realistic picture.

Serif Ambient Mode

Say goodbye to blank screens with beautiful palette theme designs appearing on your TV when it's off.

Near Field Communication on TV

Place your mobile device on The Serif to connect and enjoy your mobile contents on TV.

Timeless, versatile design | I-shaped Design

The unique I-shaped profile is sharper and more sophisticated than ever, giving it a completely different look than any other TV. It's the very definition of pure, emotional design that's created to elevate your room's design aesthetic.

Designed for more freedom in your space | Sleek, Stylish Design

No matter where you put it, The Serif sits in harmony with your space. The special finish is both stylish and durable and it has the unique effect of melting into your space like a decorative object.

The Serif meets QLED technology | 100% Color Volume

With over a billion shades of color (powered by Quantum Dots), discover what you've been missing with this brilliant, crisp and clear picture.

No more blank screens | Ambient Mode™

Ambient Mode™ helps The Serif blend with your home décor for a perfectly natural effect. Instead of a simple black screen, you'll see meaningful images that match your lifestyle, with easy settings and plenty of choices.

The Serif exclusive patterns | Customizable Background Settings

Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode™ features two patterns inspired by the beauty of the natural world around us-a beautiful leaf and a textured fabric.

Adding sophistication and elegance | Metal Floor Stand

A new black metal floor stand on The Serif adds another level of sophistication to The Serif's iconic design TV. The stand blends naturally with the room environment and lets you easily position The Serif anywhere in your space.

Eliminate clutter | Clean Cable Solution^®

The Serif lets you neatly manage cords for a crisp, clean look. All you have to do is tuck the power cable into the line on the side of the Serif. You'll love this extra touch of elegance.